China LED industry market trends to predict future export analysis

 In recent years, the global LED lighting energy industry output growth rate remained above 20 percent. According to statistics, in 2012 the global LED lighting market is about $ 10.4 billion, the 2020 global LED lighting market is expected to reach 75 billion U.S. dollars, accounting for 50% share of the global lighting market.

According to the Price Waterhouse study, "2013-2017 panoramic LED industry research and investment strategy research report" shows that in 2012 the LED display prices continue to fall year on year in 2011 at 15% -20% decline. The reason is that with the strength of the big vendors want some small-scale price war by manufacturers eliminated. Falling prices and further compressed margins. Product gross margin in the current channel-based full color LED electronic display manufacturers has dropped to 10% -15%, the product gross margin of the Channel is still more than 20%. Insiders said: LED display market into the consolidation period. So, LED display market development status? Enterprise development situation? Future industry trends turn how?

First, the Chinese LED display market analysis

According to the Price Waterhouse study, "2013-2017 panoramic LED industry research and investment strategy research report" shows that the majority of enterprises in 2012 the display market and future growth prospects are optimistic about their growth rate is expected in 2012 are in 50% or so. We believe China LED display industry market volume in 2012 will be an annual growth rate of around 25%, to achieve steady growth.

1, the export market analysis

According to the Price Waterhouse study, "2013-2017 panoramic LED industry research and investment strategy research report" shows that China LED display of the total export value in 2012 was 5,163,896,000 yuan from January to August, and in 2011 the total amount of exports from January to August the increase of 30.62% compared to 3953380100 yuan. In addition, in 2012 the export value of each month are relatively large increase, there are four month export value exceeded 700 billion yuan, the export value in August reached 726,378,400 yuan. With the further growth of the domestic LED display enterprises of comprehensive strength, the future of the LED display export markets will continue to grow.

2, the domestic market analysis

LED display applications in the domestic market, from the use of the customer's current target function LED display market rental market can be subdivided into the performing arts, advertising and media market, information to guide the market, sports events market, large-size TV market as well as market and other features . From the point of view of each market segment, driven by policy and large-scale demonstration project of domestic LED display market segments gradually increased product penetration, market capacity is expanding. With the decline in LED display enterprises in their respective market segments, deep plowing, and product prices, LED display market will maintain a steady growth momentum.

Second, LED display enterprises scale analysis

1, the overall situation

The Price Waterhouse study, "2013-2017 panoramic LED industry research and investment strategy research report" shows that China engaged in LED display applications related business enterprises over 1000, of which more than 400 on a scale enterprises, businesses billions of dollars in revenue over 60 home, seven listed companies, namely Lehman Optical, Alto electronics, Chau Ming Technology, Riyadh, joint construction optoelectronics, Han's laser Group and BDO Runda Group, where Han's Laser and BDO Runda, respectively, based on its a subsidiary involved in the LED display business, such as Han Han's laser Yuanheng optoelectronics, BDO Runda's Rui Extension. In addition, Shenzhen Absen optoelectronics and other companies are also actively preparing too will be listed.

2, Industry Status

From the data of each listed company point of view, except for some enterprises LED display revenue fell in the first half 2011, other operating income in the field of LED display varying degrees of growth, Lehman photoelectric growth in the display field The most obvious, an annual growth rate of 110.55%. In terms of gross margin, the majority of companies have expressed an 2011 have different degrees of decline is mainly due to product prices continued to decline in influence.

In addition, the majority of listed companies use the capital market resources to expand the production base of LED display, LED packaging production line construction, the LED display industry competition will intensify and accelerate the integration of LED display industry reshuffle speed, squeezing small and medium enterprises as well as LED display LED packaging companies survive.

Three, LED display into the industry consolidation

LED electronic display industry has entered a period of consolidation in the coming years will appear some small and medium-scale enterprises will be phased out. In the integration phase, technical strength and capital strength of LED electronic display manufacturers are expected to borrow the power of technology and the enterprise itself and channel advantages of capital markets to achieve rapid development. The next 2-3 years, LED electronic display industry concentration will rapidly increase.

Because LED electronic display industry has entered a mature stage, so the market will maintain steady growth. Insiders expect the next few years, the size of LED electronic display market growth will remain at 10% -20%. Future LED electronic display profit growth will mainly come from traditional printing, neon signs, billboards alternative markets, as well as high-definition, 3D, and intelligent multi-functional high-end led electronic display market.

LED electronic display applications become more broad, economic recovery, 2013 LED electronic display and will be a technology and market all year maturity

Four, LED industry to develop new trends

1, deepening and diversification of product technology products

Our technology base and level of Chengdu LED display industry should be said is quite advanced, major products and key technology and international advanced level in the same industry can be consistent, but the level is relatively backward technology, product standardization, the whole system design, aspects of reliability, manufacturing processes, testing and other testing means there is a clear gap with foreign countries.

LED technology and device performance continues to improve, the rapid development of electronic technology, which brings a good foundation for Chengdu LED display technology to deepen and improve the product. Meanwhile LED display in all areas of social life has been widely applied, the development of semiconductor lighting industry to bring more LED display industry a good opportunity, therefore, LED display market outlook.

Deepen technical connotation, rich product system, product diversification, highlighting the advantages of leading products will be an important trend in Chengdu, Sichuan LED display industry.

2, a conventional product standardization and specialization in specific areas of applications

Related standards and implementation and promotion, will promote the development of standardization LED display products. Conventional LED display products, standardized display devices and control systems will be more widely adopted, integration of LED display products in the industry will account for a major position, standardized LED display specialization production and technical services market will more apparent. In professional applications, LED display products to meet the needs of professional applications, will continue to enhance the professional level, combined with the application requirements of specialized products will develop new products and new applications LED display is formed, such as the big city lighting engineering area LED display, stadium LED display, LED display, such as the transport sector.

3, rational division of labor within the industry and the new industrial pattern formation

With the development of technology and market, China's LED display industry will gradually increase in the adjustment and a rational division of labor, the formation of a new industry structure. In the whole industry chain, LED devices and display production enterprises forming the backbone of the production enterprises, will redefine the upstream and downstream industry division, highlighted specialization and collaboration. Maybe in the early development of semiconductor lighting industry to define specialization and collaboration LED device manufacturers and display products manufacturing enterprises rather vague, but with the market expansion and technology products mature, this will be more clearly defined.

With the LED display industry enterprises to actively market financing, capital strength to enter the industry as companies bring plenty of cash flow, encourage enterprises to expand production scale, increase R & D investment.

Upgrade and expand the scale technologies will exacerbate competition between the LED display industry, enhance the LED display industry concentration, accelerate the integration shuffle speed LED display industry.

Advantech Waterhouse in the LED industry analysts said, with the expansion of LED display applications scale industrial production, LED display application market competition, further driving down the price of mainstream products, LED display, LED display product prices in the future will continue to maintain the downward trend . Business revenue to grow, gross margins continued to decline.